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Email Marketing | 9 min read

How To Use Email Sequences in eCommerce Marketing

Every eCommerce business relies on automation to take its business forward. They also need easy access to automation data to see where the business needs improvement. Email marketing is the top priority for most eCommerce businesses since it delivers an ROI of $42 for every dollar spent.

SEO | 8 min read

7 Best Tips to Scale SEO for Your eCommerce Business's Organic Traffic

Ecommerce has been a growing sector in the global economy for decades, but eCommerce adoption and spending has increased dramatically in the past few years. And, due the pandemic, eCommerce became a backbone of the modern global economy due to limited in-person shopping. Amongst this growth, many eCommerce companies saw increased organic search and profits from utilizing SEO.

Social Media | 12 min read

17 Most Successful LinkedIn Marketing Strategies for Brands in 2022

With over 810 million registered users today, LinkedIn is an essential social media platform to leverage for marketing. Compared to Facebook, it generates leads 277% more effectively. In fact, according to Kinsta, LinkedIn accounts for 80% of B2B leads.

Email Marketing | 10 min read

How to Grow Your Dropshipping Business with Email Marketing

Already gaining traction with budding eCommerce entrepreneurs, the dropshipping business model promises low start-up and operating costs. This model's low-stakes approach makes it an excellent way to test your entrepreneurial skills.

If done right, you’ll be able to sell tons of valuable merchandise, set your own prices, and build your brand without ever managing inventory and the substantial costs associated with it.

But, for your dropshipping business to take off, you first need a virtual[...]

Conversion Optimization | 10 min read

10 eCommerce Tips to Boost Customer Retention and Increase Sales

The customer is always right” is one of the most overused quotes for customer service. It’s hard to say where this quote originated from, but some sources indicate that it could be traced back to 1909.

Allegedly, a London department store founder used this quote to assure his customers that they would get good services in his store, which would make the saying more than 110 years old today. This says something about how vital customer service is for businesses to survive and grow.

Online Tools | 7 min read

19 Ways You Can Make Remote Work Even More Secure

Remote work is here to stay, whether businesses like it or not. The more people work remote, however, the higher the chances of cybercrime, fraud and data mishandling. In order to avoid all of these things, managers and employees need to be aware of where the pitfalls lie. Regardless, good remote work policies must include features and safeguards to ensure customer, company and employee data integrity. Below are 19 ways you can make remote work even more secure.

Starting a Business | 12 min read

The Most Common Financial Difficulties Your Start-Up Will Face

Most people don't step into a new venture with a wealth of experience in financial management. Knowing how many new start-ups have failed to succeed financially — and why — is essential for any business owner.

A smart business owner comprehends the central role of accounting and bookkeeping to make effective business decisions.

Conversion Optimization | 11 min read

8 Tips to Optimize Your Checkout Process for More Sales

Ecommerce owners typically focus on the design and interface of their websites to encourage customers to move down the purchase funnel. However, the eCommerce checkout process is ultimately where visitors will convert.

The eCommerce checkout process refers to the steps a customer will take to fill a shopping cart and complete its purchase. A good checkout process will have a clear flow and enable seamless buying with minimal friction.

Buyers with intent may enter the checkout flow but may not[...]

Starting a Business | 7 min read

How to Identify Market Trends for Long-Term Business Planning

Identifying and analyzing trends is an excellent way to get a jump on future business, but it's important to remember that the best trend analysis will depend on taking everything into consideration. With that in mind, below are some tips on identifying market trends for long-term success.

Fraud Prevention | 12 min read

6 Reasons Why Digital Security is Vital to eCommerce Success

Ecommerce websites have always been one of the most common targets of digital attacks. For digital thieves, it is a treasure trove full of personal and financial information about active customers.

Once a business’s security has been breached, it leads to data loss and depletes the trust that could have been gained over the years.

Social Media | 10 min read

8 Tips for Using Images in Facebook Ads

Facebook ads are an unavoidable part of a digital marketing journey. With the social media channel boasting billions of active users, there is a good chance your potential customer is already residing on the platform. And advertising effectively will give you an excellent opportunity to create awareness, connect with the audience, and acquire leads that will help increase your sales.

eCommerce Features | 8 min read

10 eCommerce Product Options Your Customers Will Love

Building an eCommerce business isn’t just about selling your products online. It’s also about providing an enjoyable, agile consumer experience. As the merchant, you should also be enjoying a variety of tools that can help bring your store to the next level, and marketing it in such a way that brings in new and old faces alike. It is important — after all — to be able to stand out from the crowd. 

Of course, improving your customer experience isn’t necessarily all about fancy new products or[...]

eCommerce Marketing | 8 min read

10 Ways to Make Machine Learning Part of Your eCommerce Strategy

eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.

eCommerce Marketing | 7 min read

8 Google Ads Trends to Watch in 2022

Few areas of digital marketing move faster than pay-per-click (PPC) advertising, and one trend you're unlikely to witness in 2022 is the demise of Google as the market leader. Google Ads remains the dominant PPC platform for advertisers and consumers alike, and even the most prominent competitors like Facebook and Bing will struggle to come close. It all comes down to reach.

Starting a Business | 16 min read

How to Start an Online Jewelry Business in 10 Steps

Starting an online jewelry business is the dream of many young entrepreneurs. However, just like any other business, it isn’t as easy as it sounds. Many people may have the perfect idea for a jewelry business, but they are unable to execute it. Making a mark in the jewelry industry can be tough, but it comes with its own set of rewards and satisfaction.

However, no matter the reason for wanting to start an online jewelry business, 2021 is the perfect time to do so. With the COVID-19 pandemic[...]

Starting a Business | 9 min read

A Leader’s Guide to Measuring Time and Boosting Productivity

Managing a team, whether in a small business or large corporation, is no easy task. The better technology becomes, the more distractions there are.

In today’s fast-paced world, efficiency and time are key factors in determining productivity. To ensure efficiency and timely output, leaders need to actively measure their employees’ time and boost their productivity.

Starting a Business | 5 min read

4 Things to Consider When Investing in the New eCommerce Landscape

The pandemic accelerated the trend towards digitalization of shopping, communication, and much more. While online shopping was common pre-pandemic, demographics that previously hadn’t used technology as much - such as seniors - learned how to do everything from grocery shopping to medication ordering online simply by necessity. 

Customer Service | 8 min read

Online Reviews: 5 Steps To Improve Yours in a Month

Your word as an online seller will always have limited power. No matter how big your operation becomes and how firmly you fix your brand in the minds of your target audience, every claim you issue about your products will be taken with more as grain of salt — and it’s all due to your obvious bias. You want people to buy from you, so of course you’ll have good things to say about your value propositions, and of course you’ll hide all the negatives.

Starting a Business | 7 min read

4 Go-to-Market Strategies to Avoid Product Launch Failures

A product launch represents the culmination of months or even years of hard work researching, developing, and perfecting a new product. It signifies a product’s first foray into the market, and, as we all know, first impressions are critical. It is important to ask ourselves, then, why so many product launches fail.

Email Marketing | 7 min read

5 Ways to Optimize Your Shop's Email Communications

If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.

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