Running a successful online store means taking advantage of every available resource that’ll help your business grow and expand. Increasing traffic, no matter how large your business may already be, is an absolute must for long-term success. Unfortunately, many businesses are failing to utilize one of the greatest resources for generating website traffic: blogging.
Starting an online jewelry business is the dream of many young entrepreneurs. However, just like any other business, it isn’t as easy as it sounds. Many people may have the perfect idea for a jewelry business, but they are unable to execute it. Making a mark in the jewelry industry can be tough, but it comes with its own set of rewards and satisfaction.
However, no matter the reason for wanting to start an online jewelry business, 2021 is the perfect time to do so. With the COVID-19 pandemic[...]
Great product photography is a critical part of a successful online store. However, for many eCommerce merchants, this is an area in which it's easy to fall short. A lack of knowledge of proper techniques, underestimation of its importance, or a mere misunderstanding as to what makes a good product image makes product photography a weak point for many online stores.
Good product photography is not as simple as placing items on a table and just pointing and shooting a camera. Even a brand new[...]
A customer places an order for a product from your online store. You open your Gmail app to see the order form. Then, you open your QuickBooks app and create a new invoice with information from the order form. After that, you open your Google Sheets app to update a spreadsheet with the details.
You likely open several more apps before the order is fulfilled and recorded. Then, you have to do it all over again for your other orders. These are the consequences of running an eCommerce business.
With the growing complexity and competitiveness within the content marketing world, it’s becoming increasingly more difficult for brands to measure their returns.
Facebook has become a central part of eCommerce. Between Facebook Business Pages, public reviews and other engagements, Facebook Shops, and Facebook ads, what began as a niche social media platform has expanded to become a crucial business tool.
Businesses often view Facebook advertising as a necessity. This is true for brick-and-mortar businesses looking for local customers, but it applies even more to eCommerce businesses that are already attempting to grow through the internet. Facebook's[...]
Long before eCommerce existed, people invented other ways to shop remotely. Physical catalogs have been around for over 200 years and are still popular. Newspapers also have a long history of advertisements that invite shoppers to mail in an order. Even comic books have had mail-order products advertised on the last few pages.
But no matter how much the methods have changed, mail-order shopping has always required a correct shipping address. From newspaper ads to eCommerce, a business needs to[...]
Starting a Business | 12 min read
Subscription boxes have become incredibly popular over the last several years, both with businesses and consumers. While consumers love them for their specificity and convenience (how nice is it to get all of your dog’s favorite food and snacks sent to you each month automatically?), businesses love subscription boxes because they allow for targeting niche audiences and make monthly sales consistent. Of course, just because subscription boxes are popular doesn’t mean that you can start a[...]
If there’s anything about Facebook ads that will make or break your results, it will be the Facebook ad creatives themselves. There are some really great ads out there, while others may fall into what we like to call the not-so-great category. Ultimately, ads in the first category are the ones that will convert.
We also understand that creating ads in the hopes of gaining conversions can sometimes become a painstaking guessing game of trial and error (emphasis on the errors). As masters of that[...]
YouTube offers lots of opportunity for content creators through the process of uploading and monetizing video. It provides a valuable way for you to build and reinforce your brand, and even become an influencer. Plus, ads aren't the only way you can make money on YouTube. You can set up multiple income streams, increase sales of your own products, and much more.
The process of creating your videos and building your audience can be really exciting. However, you need to put a lot of effort into[...]
Success Stories | 8 min read
As a crew member on the Inspiration4 mission to space, Dr. Sian “Leo” Proctor has an impressive resume. Not only is she slated to become an astronaut on the first all-civilian mission to orbit, but she’s also an accomplished geoscientist, artist, and entrepreneur.
As a business owner, you likely put a lot of time, money, and energy toward improving your marketing efforts and growing your sales — but what about your customer service?
Over the last five years, online transactions have doubled their total retail market share, growing from seven to fourteen percent according to Statista. While the pandemic has certainly accelerated the growth of the eCommerce industry, its growth prior to 2020 suggests that this has simply been a speeding up of the inevitable.
Common wisdom seems to suggest that the shift in consumer behavior towards buying products online is bad news for smaller, local retailers. Proponents of this view say[...]
SEO | 9 min read
Most marketers think that social media performance has nothing to do with SEO rankings.
And they’re right... partially.
Launching an online business entails a lot of hard work. During the initial stages, you'll tackle fun and exciting aspects like designing your website, creating a logo, and uploading products. Soon, though, you'll need to attend to more technical details like shipping — after all, unless you sell only digital products, your customers need a way to receive the items they buy from you!
Shipping for eCommerce can seem daunting, as there are a lot of factors to consider. You need to figure out[...]
One major advantage that online stores have over brick-and-mortar shops is that they’re always open for business. Anyone can access your site at any time, which is great if you’re trying to attract customers in other time zones. Moreover, the order placement process hums along smoothly without a serious need for constant human supervision. As the old marketing cliché goes, eCommerce business owners can make money in their sleep.
Unfortunately, nothing is perfect. Online stores never close …[...]
To many people, "Search Engine Optimization" (SEO) sounds impossibly technical. You may feel it’s too difficult for the average person to approach. But, while it’s true that SEO is a big pond to dip your feet into, it’s a skill that can be learned.
This article will explain the basics of SEO and give you a working knowledge that you can put to use on your own site. You’ll also learn how to keep away from ineffective tactics that can harm your website in the long run.
Starting a business can be an excellent way to achieve your dreams. For starters, you’ll have more freedom working for yourself than working for someone else. You can also create your own schedule and working hours, build anything you want, and most importantly, make a profit.
But, this comes with many challenges and drawbacks. So, it's essential to ask yourself some critical questions.
The ways in which consumers interact with the world of eCommerce is as changeable and varied as the consumers that engage with it. Rapid growth in digital technologies and mobile spaces is continually morphing to meet the demands of a multifaceted market base. But this growth has also created a unique challenge where immediate and continuous testing is vital.
When it comes to your eCommerce website, ensuring that your core web vitals are all running smoothly and efficiently is absolutely crucial. However, for many eCommerce store owners, this is something that goes forgotten surprisingly often. To this end, it’s important that you know what core web vitals are and how they can boost your site – and what you can do to improve your site’s metrics if they’re not already performing well.