Marketing automation software empowers businesses to be more ambitious, zeroing in on their core KPIs and increasing product sales. However, there are plenty of mistakes that can be made along the way — leaving you with an array of misdirected marketing efforts, wasted advertising dollars, and lapsed subscribers. Here are seven common marketing automation concerns that can trip up even the most dedicated of teams.
For most businesses — regardless of industry — profits in the fourth quarter are essential to making sure that operations are running green and set up for success in the coming year. This is because of the huge focus centered around the “big three” holidays that are meant to drive up sales. These are, of course, Thanksgiving, Christmas, and New Year’s Day.
Creating an outstanding product is a challenge that many businesses take on lightly. Even though there are plenty of challenges along the way, it’s in your best interest that the product delivers what it promises.
That’s why usability testing is such a great process. It helps you set up an incredible foundation for your product. It’ll help you eliminate all the unforeseen issues that could appear on launch.
Off-page SEO plays a crucial role in ranking your website higher on any Search Engine Results Page (SERP). According to Moz, it carries more than 50% of your site’s ranking factor weight. Ranking high requires you to look beyond your site and get other websites to speak about your products or services.
Your choice of words and manner of speech can make or break the way you convey your message. Sales talk isn't necessarily ear-candy and some people may shun you at the get-go. With a good script, you can make a product demo video that shows how interesting your product is, even if it’s not an exciting topic. Here are seven ingredients you should mix into your video script to help create a recipe for a successful digital marketing campaign.
Building an eCommerce business isn’t just about selling your products online. It’s also about providing an enjoyable, agile consumer experience. As the merchant, you should also be enjoying a variety of tools that can help bring your store to the next level, and marketing it in such a way that brings in new and old faces alike. It is important — after all — to be able to stand out from the crowd.
Of course, improving your customer experience isn’t necessarily all about fancy new products or[...]
Email marketing is one of the cornerstones of eCommerce. Building an email list is a crucial step toward building an email marketing strategy, but there's more to it than just collecting as many email addresses as you can. In fact, the quality of your email list is one of the factors that determines how successful your email marketing can be. To create a high-quality email list with the most potential, it's going to require some maintenance: you need to clean your email list.
Whether you're new[...]
eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.
An estimated 88% of users admit they are less likely to return to a website after a negative user experience. This should be reason enough for businesses to start focusing on boosting their website’s UI/UX. Several factors can lead to a bad user experience – from slow page loading times to a site’s lack of mobile responsiveness. This is why it is imperative to user test your eCommerce website to prevent cart abandonment and improve your conversion rate optimization (CRO).
Have you been looking for new ways to add to your business’s product lineup? Working on producing and manufacturing a new product from scratch yourself can be time-consuming and costly. And, if you’d like to take manufacturing products yourself out of the picture, you may not want to spend money on obtaining brand-name products to sell.
Instead, many businesses choose to design and sell private label products on their online stores. But what exactly are private label products? Let’s learn all[...]
Brands ultimately exist to sell products and services. Just as a friendship depends upon two people getting to know and then liking each other, a buyer-seller relationship is no different.
In order to be successful in business, you need to know your audience. And the better you get to know them, the more successful you’ll be. It’s not just a case of finding out which products they want to buy. Discovering their preferences across a whole range of issues will greatly enhance your relationship,[...]
Few areas of digital marketing move faster than pay-per-click (PPC) advertising, and one trend you're unlikely to witness in 2022 is the demise of Google as the market leader. Google Ads remains the dominant PPC platform for advertisers and consumers alike, and even the most prominent competitors like Facebook and Bing will struggle to come close. It all comes down to reach.
Communication is key to maintaining a relationship. This advice often appears in the context of romance, but it applies to any connection between two or more people. It even — some would say especially — applies to matters of business.
Employees and employers must collaborate to make anything happen. Customer support teams answer questions from shoppers and clients. Success is often impossible without reaching out to and accepting feedback from customers. In these and many other cases, multiple[...]
Email marketing is one of the best, most important methods for marketing an eCommerce business. Understanding effective email marketing is the key to growing an audience of recurring customers. Of course, the effectiveness of your email marketing can strongly depend on the tools you use to run it. Your email marketing platform has to equip you with the right features and capabilities to set up effective campaigns.
The eCommerce industry is flourishing. New methods, new trends, new ideas. Huge opportunities to drive sales growth.
eCommerce Marketing | 14 min read
Every business faces a big challenge in gaining and keeping customers. Since attracting a new customer to your online store can already be difficult, you want to do everything you can to convince them to stick around. A loyalty program can be very effective for meeting this goal, because it helps your customers feel rewarded and appreciated.
In fact, loyalty programs are so popular that some customers expect them to be offered, and are likely to turn away from a business that doesn't have one.[...]
When a business needs a website to support workflows, advertise their brand, or sell products, many entrepreneurs have only one question in their minds – how much will the website design cost? If you’re designing your own website with built-in templates and a page editor, then you may not need to pay for a third-party designer. However, if you’re looking to design a website outside of the capabilities of built-in tools, then a design team is your best option.
Conversion Optimization | 9 min read
Selling online is no new trend. Overall, the eCommerce industry has seen commendable growth rates in the years before the pandemic. However, after 2019, it's become impossible to ignore eCommerce's significant growth.
Ecommerce returns can slowly eat into your bottom line if you’re not strategically attacking them with post-purchase loyalty-building tactics.
A company's lifeblood is its customers. Without them, you don’t have a business, but rather an expensive and time-consuming hobby. Keeping customers happy and coming back even after they made a purchase should be each company's top priority. Yet, many businesses overlook the importance of customer retention.
Why is retaining customers so vital to a business’s success?
The answer lies in a customer’s lifetime value.