eCommerce Blog

eCommerce Marketing | 11 min read

What is Cause Marketing & How Can It Benefit Your Business?

When customers choose a business to shop with, they don’t just compare prices or browse product selections. They also want to see responsible social practices.

Fraud Prevention | 12 min read

6 Reasons Why Digital Security is Vital to eCommerce Success

Ecommerce websites have always been one of the most common targets of digital attacks. For digital thieves, it is a treasure trove full of personal and financial information about active customers.

Once a business’s security has been breached, it leads to data loss and depletes the trust that could have been gained over the years.

Apps & Integrations | 9 min read

Shift4Shop Builds a Powerful Integration with Google Analytics V4

Google Analytics has been a staple of eCommerce for years. It's a versatile tool built to provide you with data you can use to better understand your customers. And as every successful business owner knows, understanding your customers is the key to growing your business.

With Shift4Shop Version 12, we upgraded our Google Analytics integration to support the newest version, Google Analytics V4. This brings powerful new features to Shift4Shop stores.

Social Media | 10 min read

8 Tips for Using Images in Facebook Ads

Facebook ads are an unavoidable part of a digital marketing journey. With the social media channel boasting billions of active users, there is a good chance your potential customer is already residing on the platform. And advertising effectively will give you an excellent opportunity to create awareness, connect with the audience, and acquire leads that will help increase your sales.

Fraud Prevention | 9 min read

Top 7 Fraud Schemes to Watch Out for During the Holidays

Much like the year that preceded it, 2021’s holiday season looks to be unprecedented for online shopping. Unemployment is low and government economic stimulus checks are helping to give consumers the confidence needed to do a little extra spending on their friends and families this year. At the same time, supply chain issues are real and concerns about inflation loom, driving many buyers to get their shopping in as early as possible.

Starting a Business | 11 min read

8 Essential eCommerce Pricing Strategies to Beat Your Competition

With everyone and their best friend opening an eCommerce store to sell anything from home-cooked vegan snacks to soy-based candles and everything in-between, price is the numero uno differentiator in helping consumers decide.

Shipping & Fulfillment | 7 min read

7 Tips to Optimize Inventory Management in eCommerce

Due to the COVID-19 pandemic, more customers, both B2B and B2C, shopped online in 2020, resulting in tremendous eCommerce growth. Online retailers like Amazon and eBay had their biggest years ever. B2B eCommerce will be worth nearly two trillion dollars by 2023, which means eCommerce business owners are in need of more sophisticated online sales methods. 

Shipping & Fulfillment | 11 min read

9 Tips on How to Bring Down Shipping Costs & Increase Your Revenue

Amazon’s brown cardboard boxes are regular features on our doorsteps, office reception desks, and mailboxes. From deodorants to vacuum cleaners, Amazon delivers millions of products to people around the world every day. It’s no surprise then that the company’s annual shipping costs amounted to a staggering $6.1 billion in 2020.

High shipping costs are one of the biggest obstacles to the growth of eCommerce. While industry giants like Amazon are able to bear these costs, it still cuts deep into[...]

Conversion Optimization | 12 min read

8 Direct-to-Consumer Trends for eCommerce Growth

The direct-to-consumer model has taken the spotlight in the last half of the decade, with new DTC eCommerce stores inundating the market weekly. Now, entrepreneurs have more control than ever over how they communicate, how they manufacture their products, and what customers say about their brand.

Shipping & Fulfillment | 9 min read

5 Ways to Mitigate Supply Chain Disruption Effects on Your Business

If you own a business that relies on a slick and effective supply chain, you’ll know full well how damaging supply chain disruption can be. Supply chains are often fragile ecosystems in which one broken link can ripple throughout the entire chain. We can all hope that our supply chains will be resilient and reliable, but that’s not always the case.

Fraud Prevention | 8 min read

14 Safety and Privacy Features That Can Boost Your Conversions

Online security is at the forefront of risk management in modern businesses. However, it extends beyond mere business safety. Online safety risks are entirely mainstream. In the early days of e-commerce, you might remember that people were hesitant to share their credit card information online. Then, new services and security features came about that made people trust online retailers, and the concept largely disappeared from the public eye.

Customer Service | 11 min read

3 Steps to Create Ideal Customer Profiles with Assessments

E-retail sales surpassed the $4.2 trillion mark in 2020. Moreover, the number of digital buyers and spending is rising, making eCommerce the perfect business for entrepreneurs.

But as the industry grows in revenue, so does the competition as more people are jumping onto the eCommerce bandwagon and opening new stores.

That’s why you need to have strategies in place that will help you effectively reach your target audience and sell to them.

Enter: ideal customer profiles.

Customer Service | 7 min read

How to Build Brand Trust & Protect Your Customers Online

As a business owner, you understand that a variety of factors go into making the right choices for your company. After all, running a business is so much more than just sales and marketing. When clients and customers purchase something from you using any cashless payment option or have to provide any sort of personal details to you through a form, they are trusting you with incredibly important information that you have an obligation to treat with sensitivity. 

eCommerce Marketing | 9 min read

How to Use Lean Marketing Principles for Your eCommerce Business

In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it’s all about getting the timing right. Scaling too early can crush your eCommerce startup while scaling too late can leave it in the lurch.

With Big Data initiatives, you can create smarter, profitable improvements to optimize your eCommerce marketing strategy. eCommerce businesses can also experiment with new strategies in cycles before implementing them on a larger scale — this is[...]

Email Marketing | 8 min read

9 Simple Steps to Building a Relationship with Your Email Subscribers

Finding your business’s “voice” when it comes to branding and marketing can be difficult. Many advertisements are easy to ignore, and you find that many of your efforts simply aren’t reaching people. So, you’ve decided to start an email list. 

Apps & Integrations | 4 min read

Join Shift4Shop in Supporting St. Jude with the NEW Checkout Donation App!

The holiday season is all about that inspiring feeling of generosity. This year, we want to embrace that spirit of giving by supporting a lifesaving organization that gives back every day — St. Jude Children’s Research Hospital.

To help St. Jude accomplish their mission of curing childhood cancer, we’ve partnered and developed a new app to make donations easier. Introducing: the St. Jude Donation App.

Customer Service | 12 min read

10 Tips to Ensure Effective eCommerce Customer Support

The most successful online businesses look and function great, but sometimes customers need more effective eCommerce customer support.

Whether you're selling purses or sinks, customer support plays a major role in your purchases and overall customer satisfaction. In a competitive industry like online shopping, what will set you apart from the competition is exquisite customer service.

eCommerce Marketing | 8 min read

7 Tips for Writing Great Product Copy

The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online. 

People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are[...]

eCommerce Marketing | 12 min read

Ecommerce Personalization Strategy: A Comprehensive Guide

Roughly 91% of all online customers are more likely to purchase from a company that gives them a personalized experience – and customers today know it. When surfing the web or looking for their preferred product or service, you may find that people actively look for websites that speak to them. Ecommerce personalization is the way to do that.

Starting a Business | 9 min read

How to Leverage Pre-Orders to Build Your Product Hype Effectively

It’s a routine day at work in the Fall of 2019 and you’re already tired before you get to work. You show up in the morning, log on to your computer, and, on autopilot, head straight to your email inbox.

Then, as you scroll through your emails, you spot an email from Sony — and its good news. You’ve made it through the waiting list and it’s your turn to order a Playstation 5! However, you don’t have much time before you’ll miss out.

Luckily, you spotted the email when it was just a few minutes[...]

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